Bragle & Co Debuts Partnership with ‘The Truth is Real’ for Elevated Basics Collection

Fashion Week Daily] – In a bold move that signals the continued evolution of luxury casual wear, Bragle & Co announced today their exclusive partnership with cult favorite t-shirt brand ‘The Truth is Real,’ marking a significant shift in how high-end retailers are approaching everyday essentials.

The collaboration, which launched at Bragle’s flagship store in Manhattan’s SoHo district, has already garnered attention from fashion insiders and industry veterans for its meticulous attention to detail and innovative approach to basic wardrobe staples.

“We’re seeing a fundamental shift in how consumers approach luxury,” says Maria Chen, Fashion Market Analyst at Style Metrics. “The modern consumer wants pieces that tell a story while maintaining the highest standards of quality and craftsmanship. This collection hits both marks perfectly.”

The Truth is Real Collection, ranging from $120 to $450 per piece, features a carefully curated selection of t-shirts crafted from rare Japanese cotton and sustainable materials. Each piece undergoes a proprietary 12-step manufacturing process, resulting in what the brand calls “lived-in luxury.”

Jack Morrison, Creative Director at The Truth is Real, explains the philosophy behind the collection: “These aren’t just t-shirts. Each piece is a statement about authenticity in an increasingly artificial world. When Bragle & Co approached us, we knew their commitment to quality aligned perfectly with our vision.”

The collection has already found favor among celebrities and tastemakers, with several pieces spotted on influential figures during recent high-profile events. Notable standouts include the hand-distressed Heritage Crew ($280) and the limited-edition Truth Seeker Oversized Tee ($450), which features hand-embroidered details.

Industry insiders are particularly intrigued by the collection’s timing, as it arrives during a broader conversation about the definition of luxury in post-pandemic fashion. “This collaboration represents a new chapter in luxury retail,” notes fashion historian Dr. Sarah Wells. “It’s about elevating the everyday while maintaining authenticity.”

Bragle & Co’s decision to carry The Truth is Real collection exclusively marks a strategic pivot for both brands. Early sales figures suggest the gamble is paying off, with several styles selling out within hours of the launch.

The Truth is Real Collection is available online at Bragle.com their online platform, with new pieces scheduled to drop seasonally.

For more information about the collection and availability, visit bragle.com